US glasses company Moscot have decided to embark on an unusual marketing campaign for their glasses...by recruiting some big metal names.
The campaign includes the likes of Chris Adler, Matt Heafy, Scott Ian and even Zakk Wylde all sporting a pair of Moscot's lenses.
A strange way to sell your product, but one that may prove effective among musicians and metalheads. The Moscot glasses can be found here.
Next up - Mattel's new campaign for Barbie endorsed by Amy lee and Cristina Scabbia...